Mountain Hardwear: Radical Thinking

In 1993, a small group of people who had weathered years in the outdoor industry decided to get together and form Mountain Hardwear. In addition to working in the outdoor industry, the Mountain Hardwear founders were avid outdoors people themselves and included:

• Jack Gilbert, a practiced fly fisherman who is the former VP of Sales and Marketing at The North Face and former President of Sierra Designs
  
• Paul Kramer, also from Sierra Designs, an enthusiastic backpacker and snowboarder with numerous patents that demonstrate his love for pioneering design developments
  
• Mike Wallenfels, an experienced climber and mountaineer, whose Adventure 16 sales experience gives him strong insight into what consumers really want
  
• Paige Boucher, an avid backcountry skier with strong marketing experience from her years at Sierra Designs
  

Founding Mountain Hardwear was the team's first demonstration of radical thinking; the company bet on experience and passion for innovative, technologically advanced products to bring together a product line within 90 days. Many in the industry thought the task was impossible, but the Mountain Hardwear crew worked fast and smart—and introduced two products that are still in the line today: the Exposure™ Parka and the Sub Zero™ Jacket.

[continue reading on the "about us" page of Mountain Hardwear]